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The Best Santa Monica Website Design For Small Businesses

sunset in Los Angeles for santa monica website design small business

Santa Monica is a huge city and there are many options when it comes to choosing the best website company for your small business. Price, Quality, SEO Optimization, and the updates/ maintenance are some of the main factors you should consider when trusting a Santa Monica Website Design Agency to build you a website.

Price of The Website

Price will always be a huge factor when designing a website. To give a range on a quality website from a local agency, expect to be paying anywhere from $1,500 on the lower end to $5,000 on the higher end. Again, this is for a small business which won’t require a build of a ton of pages and probably won’t have a ton of existing content to input into the website, making it a lot easier to manage.

If we were talking about a large, established company, the website would need to cost in the tens of thousands for sure. Digital Horizon, a smaller Santa Monica Website Design agency, builds websites at a fraction of the cost, with the lowest starting at $399.

Quality of The Website

Person in office working on computer for Santa Monica website design

Quality of your website build depends on a lot of factors, some more apparent than others. The obvious ones are image and design quality, which should be clear and easy to read while also looking modern and clean. Navigation should also be easy and make sense to the user because the last thing you want to do is confuse them or make them think the website is broken.

Website speed is also a very important factor when it comes to retaining the attention of users because who wants to wait even 30 seconds just for a page to load? Website speed is achieved on the backend develop of the website, by optimizing all graphics and text on the website so that it loads faster on your screen. Website speed plugins and tools like CDNs and overall quality hosting are some of the main tools that devs use to speed up websites.

Along with that, website security is extremely important to the life of your website because all your hard work and investment could be hacked and taken offline if security isn’t in place for the website. This is another factor that is tied into having a quality hosting platform, which will also give you access to the crucial SSL certificate. Without an SSL, most browsers won’t allow you to access the website, making it inaccessible for many users.

SEO Optimization

In order to drive organic traffic to your website, optimizing it according to search engine optimization best practices is crucial, especially if you aren’t doing any paid advertising or other social media marketing. By doing keyword research specific to your industry and business, agencies are able to rank your business higher on the google search engine so that you will appear as one of the first companies that pops up when people search for relevant keywords. Best practices also include making sure that your website gets indexed with Google by sending over your sitemap so that they can check it all for any errors, which can later be fixed if there are any present.

Website Updates and Maintenance

Once a website is made, naturally it must be maintained since it will slowly break when left untouched and updates keep the brand looking fresh and new. Updates must be made every month to the CMS system in place along with all the plugins that control things like the website theme and forms.

New images and graphics will ensure that your website doesn’t end up looking like it was made on windows 7 and make your business look modern and clean. Big agencies recommend to create a whole new website every 3-4 years, but not everyone has the time and budget to go through with such a recommendation. For most small businesses, having a company manage the backend updates and maintenance along with the frontend design is ideal because it’s inexpensive and allows for website updates to be made over time.

Plans at Digital Horizon start at as low as $49 a month which also includes a dedicated hosting platform, which would normally cost nearly that amount from most hosting companies. Hosting, for those who don’t know, is the space on the internet that you rent to “host” your website. It also includes the benefits that we mentioned before such as: The SSL certificate, website security, website speed and the uptime of the website (reliability).

Santa Monica Website Design For Small Businesses

Overall, the Price, Quality, SEO Optimization, and the updates/ maintenance are the key components to any good Santa Monica Website Design agency when helping small businesses. Feel free to reach out to us with any questions on you next website project and we will send over a free homepage mockup for your business.

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